Visual Identity Design

Atlantis

We worked with Atlantis to develop their future-looking identity.

In a market of financial products that can be incredibly serious (and boring), comes Atlantis with a fresh breath of air. Their products are modern, accessible and contextual; so the challenge for us was to communicate the same values through their identity.

About

Established in 2019, Atlantis is fintech company that builds finance products for consumers across India and South-east Asia. In their own words “Atlantis is committed to empower, enable opportunity and advance the financial well-being of our community through transparent and responsible product offerings.”

Year

2019

Identity Design for Atlantis

The brief was to communicate modern and future looking products. For the identity, we chose a similar path – smooth shapes, bright and inviting colours instead of the traditional blues and greens of finance and a forward looking mark.


The wordmark has a contemporary, round form which aims to feel modern and friendly, while still maintaining a corporate and reassuring edge.

Applications